about the ASFD pinnacle awards
Founded in 1981, the American Society of Furniture Designers (ASFD) is dedicated to excellence, innovation, education and originality in the practice of furniture design. ASFD serves as the unified voice of the furniture design community, advocating professional practice and integrity at all times. ASFD seeks to demonstrate the value of design to the furnishings industry.
The Pinnacle Awards were created in April 1995 by the ASFD board of directors to promote design quality and encourage the recognition of furniture designers within the retail home furnishings industry.
The purpose of the Pinnacle Awards is to promote better design quality and to encourage the recognition of furniture designers within the retail home furnishings industry. The awards are intended to celebrate designs that are produced in large numbers for sale to consumers through retail stores. They are not intended for craft products or products produced in limited quantities.
Introduced in 2010, Green Leaf Award entries can be submitted in any of the 15 traditional Pinnacle Categories. Entries include products that meet the most discerning design standards while also meeting a legitimately eco-friendly profile. Certain "green" entry criteria will apply.
Submissions are open to all furniture designers and manufacturers. Products entered must be in current production and must have been shown at one of the major retail furniture markets (worldwide); or be available in at least 20 retail stores in the U.S.
Held during June, the Pinnacle Judging is done by a Jury of 12 industry professionals and is based on certain criteria of design excellence including Form and Function, Innovation, Retailer & Manufacturing Benefit, and Consumer Benefit. While the Pinnacle Finalists are released after the judging, Pinnacle Winners are not known until the Awards Banquet ceremony held during the Fall High Point Market.